This project explores product styling, photography, editorial layout, and catalogue design for Daniel Klein—a brand known for blending classic aesthetics with contemporary flair. The concept was to portray elegance, functionality, and minimal masculinity through a cohesive visual language.
Inside the Spread
To visualize the catalogue in a real-world context, I created mockups for both print and digital platforms. The catalogue is designed to adapt across multiple mediums—physical handouts, online PDF brochures, and social media slides.
This project pushed me to explore the intersection of design and storytelling. It taught me the value of subtle design decisions—how spacing, type, and photography come together to influence perception.
As a designer, I believe that even the smallest product has a story to tell. Through this catalogue, I’ve tried to let the watch speak—to evoke a sense of time, identity, and aspiration.